About Bear In Code

Southern warmth. Northern precision. Senior execution throughout.

Bear In Code is a founder-led studio based in Germany, shaped by a Spanish perspective and built for companies that need strategy and implementation to stay in the same room.

01

Why the studio exists

Too many growth projects split the commercial strategy, the website, the search work, and the data between different suppliers. The result is often a polished site with no demand system — or a ranking plan that cannot be implemented properly. Bear In Code connects those pieces.

01

Senior from first call to launch

No strategy-to-production handoff that loses the original thinking.

02

Evidence before claims

Clear constraints, attributable proof, and honest measurement beat inflated promises.

03

Ownable systems

You receive a documented website, content structure, and measurement model your company can operate.

Founder

Daniel Sanchez-Otero

Daniel leads Bear In Code from Germany. His background spans senior SEO, web engineering, and product work for expert-led companies across Europe. He treats SEO, GEO, and the website itself as a single revenue system — not separate deliverables.

Founder · Senior Search, Web & Product

02

Built for cross-border clarity

Projects are led in English or Spanish, with German-language deliverables also available. Localization is treated as a commercial and editorial discipline — not a last-minute machine translation.

About

Questions you might have before the first call.

Who is Bear In Code?

A senior search, web, and product studio based in Germany, with Spanish roots and international reach. The studio is led by its founder; strategy and delivery stay in the same room.

Do you work solo or with a team?

The studio is founder-led. Specialists join specific projects when the scope justifies it (design, front-end, content). The accountable lead stays constant across the engagement.

Where are you based?

Germany. We deliver across Europe and Latin America, with active work in en, de, and es markets.

What is your typical engagement size?

Visibility Diagnostics start at a focused two-week sprint. Growth engagements run three to twelve months. Site builds run four to sixteen weeks depending on scope and locales.

Can we hire you for one project only?

Yes. We deliver self-contained builds and diagnostics. The preference is to keep the door open for follow-on work, but you are not committing to a retainer by hiring us.

Do you sign NDAs?

Yes, mutual NDAs are common at the proposal stage. Send yours and we counter-sign before the first working session.

Evidence, not theatre

Talk about your growth problem

Talk about your growth problem

References

Public sources this page draws from

  1. Google Search Central — Structured Data General Guidelines
  2. Schema.org — Organization, Service, Article
  3. HTTP Archive — Web Almanac: SEO chapter
  4. web.dev — Core Web Vitals
  5. Google Search Central — AI Overviews and your website