Case study · Healthcare website + SEO
Making specialist care easier to understand and discover.
Articular Replace is a specialist orthopedic surgery practice in Barcelona. The work focused on a clearer patient journey, local search foundations, multilingual content structure, and a more trustworthy digital presence.
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Articular Replace
01
The challenge
Healthcare decisions are high-trust and high-consideration. The website needed to make specialist information understandable, make the practice easier to discover locally, and guide patients to a clear next action without overpromising outcomes.
02
What Bear In Code shaped
- 01
A calmer information architecture for patient questions and treatment pathways.
- 02
Trust-led page design that supports specialist credibility without visual noise.
- 03
Local discovery and multilingual SEO foundations.
- 04
Clearer contact journeys for prospective patients.
03
Why this matters for SEO + GEO
High-stakes services do not win visibility through keyword repetition. They need specific, understandable information, identifiable expertise, and a website whose technical and editorial signals agree. That is the same discipline we apply to every expert-led business.
Case study
Questions about this case.
Is this case study about real work?
Yes. Articular Replace is a real orthopaedic practice in Barcelona. The work documented here is real, ongoing, and not embellished.
Why are the results not shown?
Because the SEO work is recent and the patient pipeline effects are still being measured. The case study is published in two layers: the architecture and process are public now; the measured results will be published once they are attributable and defensible.
What does the work include?
Information architecture, trust-led design, multilingual structure (es, ca, en), local SEO foundations, and clearer contact paths. The exact deliverable list is on the case study page.
How does this case study help other clients?
It shows the discipline in action: what we cut, what we kept, what was rebuilt, and how the trade-offs were made. The methodology is the same on every engagement; the surface is different.
Will you share the full audit?
The high-level audit summary is on the page. Detailed diagnostics are available under NDA when there is a concrete engagement opportunity.
Can a healthcare practice work with you outside Barcelona?
Yes. The Articular Replace approach is a template, not a prescription. Other specialisms and other markets get the same architecture plus their local commercial and regulatory context.
Evidence, not theatre
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