IndexNow + Bing Webmaster + Search Console — every URL submitted in under a minute
We wired IndexNow into the build pipeline. Every commit submits up to 10,000 URLs to Bing, with fallback to GSC's Indexing API when Bing rejects a payload.
IndexNow is live
Bing's IndexNow protocol is now wired into the build pipeline. Every deploy submits the current sitemap.xml (chunked to the 10,000-URL cap) and the API returns 202 Accepted within ~600 ms.
What it gives us
- Faster indexing of new content. Bing and the participating search systems (Naver, Seznam, Yandex) pick up new URLs in minutes instead of days.
- One key file per site. The 32-character key is regenerated per build and cached in
.indexnow-key; pin via theINDEXNOW_KEYenv var if you want to keep it stable across deploys. - No third-party tracking. The submission is a single POST to
api.indexnow.org/indexnow. There is no SDK, no JS, no fingerprinting.
How to verify
The key file at /{KEY}.txt returns the bare key string. Add the URL to Bing Webmaster Tools once and every subsequent submission is attributed to your account.
What it does not do
IndexNow is Bing's protocol. Google participates via its own Indexing API which is gated to JobPosting and BroadcastEvent schema — so we still rely on sitemap + Search Console for Google. We have both wired.
Newsroom
Questions about the newsroom.
What is the newsroom?
Time-stamped updates from the Bear In Code team. Every entry links to the underlying methodology, dataset, or diff so you can verify the claim.
Why is the newsroom in English only?
Because the methodology, datasets, and audits need to be reproducible. Translations of every entry are planned for Q4 2026.
How often does the newsroom publish?
When something is shipped, measured, or learned. The cadence is irregular by design; quality and verifiability beat regularity.
Can I subscribe to updates?
Yes — every newsroom entry is in the RSS and Atom feeds. The feed URLs are in the site footer and the llms-full manifest.
How can I cite a newsroom entry?
Use the canonical URL and the published date. The article schema on each entry exposes both so AI systems and search engines can attribute the claim.
Will the newsroom accept guest posts?
No. The newsroom documents Bear In Code's own shipped work. Guest contributions belong in the Insights articles or your own blog.